INTRO.

INTRO.

Pak Ting Siu is a freelance UI/UX Product Designer originally from Hong Kong, now based in San Francisco.

His work spans a wide range of user experience challenges, with a strong focus on spatial and environmental interaction. Driven by a commitment to user-centered design, he continuous curiosity to explore how digital and physical experiences intersect in meaningful ways.

RESUME

RESUME

EXPERIENCE

Haddock Studio & ALTO—San Francisco, 2022–2025

Participated in a variety of projects, including exhibition, brand physical store planning, hotel renovations, website development, furniture design, industrial design, and production across multiple fields.

Branding|Creating seamless, immersive in-store experiences

・Developed store layouts and customer journey maps to enhance
brand presence and user comfort, contributing to BAGGU's
successful launch, with total store count increasing by 400%
nationwide across the US

・Applied UX design principles to physical touchpoints, optimizing
product interactions and boosting customer engagement

Website Development|Crafting intuitive, engaging digital experiences

・Led the end-to-end UX/UI design for website

・Received 100% positive feedback on website design,
demonstrating a strong alignment with client needs and
user expectations

Industrial Design|Enhancing ergonomics and functionality through design

Over 95% of the projects require the creation of at least 1 custom-
designed product tailored specifically for the client

・Created furniture prototypes that prioritized usability and comfort

Applied design thinking to create practical, aesthetically pleasing
products that met both user needs and manufacturing constraints

Production|Bridging the gap between design vision and functional execution

・Worked closely with production teams to ensure designs were
・brought to life with a focus on usability and quality

Streamlined the feedback loop between design and production to
reduce production time and improve overall product quality

YUJI—San Francisco, 2022

UX Design|Applied user-centered design principles to create a dining experience that prioritized comfort and engagement

・Partnered with the chef to design a customer-centric dining space that enhanced comfort
and engagement, contributing to the restaurant’s recognition in the Michelin Guide.

Kapwa Gardens—San Francisco, 2021

Participated in creating a space for SOMA Pilipinas, which serves as a cultural asset for the community, connecting residents, students, and workers by showcasing activities promoting mental and physical well-being, expanding local consciousness, and increasing empathy in an often downtrodden area of San Francisco.

Izakaya Mayumi Food & Drink menus—San Francisco, 2019–2025

Designed menus for a Japanese restaurant in the Inner Richmond District, enabling customers to understand Japanese drinks better.

EDUCATION

MFA Interaction & UI/UX Design

Academy of Art University, San Francisco, CA
(Learned: coding, web design, video editing, user experience research, app design, branding, wireframe, story telling...)

SKILLS

LANGUAGE

Spoken

English, Cantonese, Mandarin

Web Design

HTML, CSS, Javascript

EXPERIENCE

Haddock Studio & ALTO—San Francisco, 2022–2025

Participated in a variety of projects, including exhibition, brand physical store planning, hotel renovations, website development, furniture design, industrial design, and production across multiple fields.

Developed store layouts and customer journey maps to enhance brand presence and user comfort, contributing to BAGGU's successful launch, with total store count increasing by 400% nationwide across the US

Applied UX design principles to physical touchpoints, optimizing product interactions and boosting customer engagement

Branding|Creating seamless, immersive in-store experiences

Led the end-to-end UX/UI design for multiple website

Website Development|Crafting intuitive, engaging digital experiences

Received 100% positive feedback on website design, demonstrating a strong alignment with client needs and user expectations

Created furniture prototypes that prioritized usability and comfort

Applied design thinking to create practical, aesthetically pleasing products that met both user needs and manufacturing constraints

Industrial Design|Enhancing ergonomics and functionality through design

Over 95% of the projects require the creation of at least 1 custom-designed product tailored specifically for the client

Worked closely with production teams to ensure designs were brought to life with a focus on usability and quality

Streamlined the feedback loop between design and production to reduce production time and improve overall product quality

Production|Bridging the gap between design vision and functional execution

Kapwa Gardens—San Francisco, 2022

Participated in creating a space for SOMA Pilipinas, which serves as a cultural asset for the community, connecting residents, students, and workers by showcasing activities promoting mental and physical well-being, expanding local consciousness, and increasing empathy in an often downtrodden area of San Francisco.

Izakaya Mayumi Food & Drink menus—San Francisco, 2019–2025

Designed menus for a Japanese restaurant in the Inner Richmond District, enabling customers to understand Japanese drinks better.

YUJI—San Francisco, 2022

Partnered with the chef to design a customer-centric dining space that enhanced comfort
and engagement, contributing to the restaurant’s recognition in the Michelin Guide.

UX Design|Applied user-centered design principles to create a dining experience that prioritized comfort and engagement

EDUCATION

MFA Interaction & UI/UX Design

Academy of Art University, San Francisco, CA
(Learned: coding, web design, video editing, user experience research, app design, branding, wireframe, story telling...)

SKILLS

LANGUAGE

Spoken

English, Cantonese, Mandarin

Web Design

HTML, CSS, Javascript

EXPERIENCE

Haddock Studio & ALTO—San Francisco, 2022–2025

Participated in a variety of projects, including exhibition, brand physical store planning, hotel renovations, website development, furniture design, industrial design, and production across multiple fields.

Developed store layouts and customer journey maps to enhance brand presence and user comfort, contributing to BAGGU's successful launch, with total store count increasing by 400% nationwide across the US

Applied UX design principles to physical touchpoints, optimizing product interactions and boosting customer engagement

Branding|Creating seamless, immersive in-store experiences

Led the end-to-end UX/UI design for multiple website

Website Development|Crafting intuitive, engaging digital experiences

Received 100% positive feedback on website design, demonstrating a strong alignment with client needs and user expectations

Over 95% of the projects require the creation of at least 1 custom-designed product tailored specifically for the client

Created furniture prototypes that prioritized usability and comfort

Applied design thinking to create practical, aesthetically pleasing products that met both user needs and manufacturing constraints

Industrial Design|Enhancing ergonomics and functionality through design

Worked closely with production teams to ensure designs were brought to life with a focus on usability and quality

Streamlined the feedback loop between design and production to reduce production time and improve overall product quality

Production|Bridging the gap between design vision and functional execution

Kapwa Gardens—San Francisco, 2021

Participated in creating a space for SOMA Pilipinas, which serves as a cultural asset for the community, connecting residents, students, and workers by showcasing activities promoting mental and physical well-being, expanding local consciousness, and increasing empathy in an often downtrodden area of San Francisco.

Izakaya Mayumi Food & Drink menus—San Francisco, 2019–2025

Designed menus for a Japanese restaurant in the Inner Richmond District, enabling customers to understand Japanese drinks better.

YUJI—San Francisco, 2022

Partnered with the chef to design a customer-centric dining space that enhanced comfort
and engagement, contributing to the restaurant’s recognition in the Michelin Guide.

UX Design|Applied user-centered design principles to create a dining experience that prioritized comfort and engagement

EDUCATION

MFA Interaction & UI/UX Design

Academy of Art University, San Francisco, CA
(Learned: coding, web design, video editing, user experience research, app design, branding, wireframe, story telling...)

SKILLS

LANGUAGE

Spoken

English, Cantonese, Mandarin

Web Design

HTML, CSS, Javascript

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BASED IN SF

DESIGNED & BUILT BY PAK SIU